Business development can be described in a number of ways. However, for the sake of this article, we’ll look at it as increasing sales and revenue, as well as using a variety of methods to obtain new customers.

So, without further ado, let’s break down some ways in which we can achieve this:

Competitive advertising

First off, let’s start by meticulously planning and then implementing an aggressive advertising campaign that should help reach out to the individuals who are most likely to be interested in your services. Traditionally, this can be achieved through radio, television, newspaper or local magazines. However, if you are working online, you can make use of web based promotion tools. To name but a few:

  • PPC ads
  • Content sharing
  • Banner ads
  • SEO activities
  • Blog posts and promotion
  • Social media

Opponent analysis

It goes without saying that there’s an increased chance of obtaining a sale if you can out perform your opponents. Take some time to analyse what your competitors are doing – good and bad. Once you gain a reasonable understanding of this, you can begin to identify some weaknesses and potential opportunities.

Make follow-ups

Ensuring that you remind potential clients of your existence every now and again can be very effective, providing it’s done correctly. Don’t worry too much about pestering people, it can be a good idea to get back in touch after a meeting or phone call for feedback.

Know your market sector

Getting to know the people that your serving is imperative. This ensures developments are based on solid insights. Carry out some market research in your sector and determine needs, wants, choices, and requirements of potential customers. The more you know about these people, the greater your chances of providing exactly the right product or service.

Provide outstanding client support

Pursuing new clients is one thing, however, many companies often forget about what/who they already have. Existing clients can be a fantastic avenue to aid your business development. If you do a good job for someone, you put yourself and your business at the forefront of their mind next time they need work done.

Reaching Out

Trying to expand on your own is certainly doable and with some of the tips provided in this article, there are a number of avenues you can pursue to achieve your goals. However, it is worth mentioning that some external outlets can really propel up and coming businesses to new heights. Seeking out dedicated business advisory services is a way to secure an on-going source of knowledge and advice. Here in Scotland, Campbell Dallas are a sure bet. Winners of Business Insider Accountancy Firm of the Year for three years running, they have an expert team that can provide advice on all aspects from corporate finance to accounts preparation.

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